#59 | Fabrice Pöhlmann | Driving behavior design and gamification.
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The Guest
Fabrice Pöhlmann has been teaming up with creative agencies and start-ups to create sticky brands, converting websites and lovely digital products for almost a decade.
Today Heâs the Founder and CEO at HelloDesign besides this heâs also a Lecturer for Design Thinking at Hochschule Fresenius in Germany.
In his role as CEO of HelloDesign, he helps organizations combine behavioral science and design thinking to develop products that help their users live happier and healthier lives.
Here are some recent website projects that he had involved in,
User Research: Studio Sasch
Information Architecure: Reinhard Ernst Museum
UX & UI Design: Pure Perfection | Award Winning Aesthetic & Skincare Clinic
He was the Keynote Speaker at Hochschule Darmstadt / Code University Berlin / Product Camp 2020.
“Itâs a switch in the mindset, youâre just not thinking Iâm creating a new UX but Iâm creating a behavior for an employee.”
We are thrilled to announce our EP59 featuring Fabrice Pöhlmann, Founder and CEO at HelloDesign
With Fabrice, talk about why, how, and what to focus on behavior design principles and how he's now implementing these principles to any kind of project.
We also discuss how to use behavior design to drive business goals and actually get stakeholders motivated to use gamification in order to drive business KPIs.
Further, we dig into a specific project where he actually had the chance to use gamification for making health content accessible to the generations.
During the episode we explore:
How do design with gamification in mind
How to design for behavior
How you can infuse behavior design in any project
How to start a design agency and grow it
How to understand the relationship between target group and choosing the right content & UX strategy
Thanks a lot for your time and for learning Fabrice!